Centeroo memories: sometimes the best part of a festival isn’t a set — it’s the little brand activations that felt like tiny rescues. A reader rewinded some of Bonnaroo’s best: an air‑conditioned smoking lounge, a Subway that felt like an actual restaurant, and a glowing Totino’s oasis for late‑night pizza rolls.
The American Spirit Smoking Lounge
Circa 2012–2013, Centeroo apparently had an air‑conditioned tent with couches, TVs streaming the stages, and reps handing out coupons — the perfect shady break for smokers running from stage to stage. More than a promo, it sounds like a legit chill zone.
Subway’s Centeroo “Restaurant”
In 2017 Subway popped up something close to a full restaurant in the middle of the festival — free wraps, sandwiches, and apparently homemade pickles that became a repeat pilgrimage for many. The takeaway: a good snack activation goes a long way.
Totino’s Pizza Rolls — the Late‑Night Savior
Late nights in 2018/2019 dust and fog, then a neon “TOTINO’S” sign like a mirage — free pepperoni pizza rolls to pull you through those bleary Bonnao hours. It’s the sort of brand moment that becomes festival folklore.
Small activations can be the most memorable parts of a festival weekend — a cool tent, a killer pickle, or hot pizza rolls can stick with you longer than a setlist. These throwback activations are a reminder that Centeroo used to be full of delightful, unexpected pit stops.
Source: https://www.reddit.com/r/bonnaroo/comments/1ocd2pe/i_miss_the_american_spirit_smoking_lounge_and/