If you’re gearing up for Lollapalooza 2025, it’s not just about the killer lineup — the festival’s pop-ups and brand activations bring extra life to the event. From exclusive merch to interactive lounges, here’s where to go beyond the music.
Top Pop-Ups and Activations to Check Out
- Ulta Beauty’s House of Joy: Complimentary makeup touch-ups, hair tinsel, and temporary color to glow throughout the day.
- Vibe Village: Glam up with glitter and styles by Little Words Project, plus delicious bites from local vendors like Taiyaki Chicago and Matcha Cita.
- House of Dunkin’: Try new flavors, create custom bracelets, and even get an airbrush tattoo while recharging in their whimsical lounge.
- Bud Light Backyard Stage: Grab giveaways, snap photos, and catch intimate sets from artists like Matt Hansen and Chachi.
- That Tito’s Thing: A 21+ spot at the Rose Garden offering Tito’s cocktails, a claw machine, and temporary hot dog tattoos.
- Sapphire Reserve Lounge: Exclusive Chase Sapphire Reserve cardmember lounge with free drinks, snacks, and daily happy hours.
- Jack Daniel’s Music & Karaoke Experience: Take the mic, rock the karaoke stage with a live DJ, and customize your own “record art.”
- American Apparel Tee Lab: Score festival-exclusive tees and add patches to customize your look.
- Liquid I.V. Hydration Haven: Stay refreshed with special slushies and giveaways from late morning through sunset.
- Aguasol Tent: Sip on AguaMelon cocktails and grab free goodies like bandanas in a chill rustic setting.
- T-Mobile Club Magenta: A recharge oasis for T-Mobile customers with premium giveaways and charging stations.
Curated Experiences & Insider Tips
Airbnb Experiences also offers exclusive festival photography lessons, intimate DJ sets, and the Airbnb Haven lounge for an elevated vibe if you want something extra special.
- Pro Tip: Arrive early to maximize your time exploring these activations before the main sets kick off.
- Keep an eye on Lollapalooza’s official website and their social feeds for last-minute pop-up announcements.
- Follow relevant hashtags and the festival’s partners list to discover local business activations and surprise events scattered throughout the grounds.
Lollapalooza 2025 is stacked with more than just great music—these immersive activations unlock new layers of fest fun. Get there early, hit the best spots, and soak it all in!
Source: r/lollapalooza