At this year’s When We Were Young Festival in Las Vegas, fans are buzzing over an exclusive energy drink collaboration: the "Ghost Sour Punk Lemonade." Available only at select 7-Eleven stores, this limited-edition beverage features the festival’s branding on the can and has become a hot item among attendees.
Key details about the energy drink include:
- Zero sugar, zero fat, and no artificial colors
- Contains 200mg natural caffeine per 16 oz. can
- Includes 1,000mg Acetyl-L Carnitine and 1,000mg Taurine for "legendary energy" and "epic focus"
- A reskinned version of Ghost’s Sour Pink Lemonade flavor tailored for the festival experience
This release ties into 7-Eleven’s April 2025 partnership with Live Nation, making the convenience store chain the official naming rights partner of When We Were Young Festival—the first such partnership in the fest’s history. Beyond just the energy drink, 7-Eleven has rolled out immersive brand activations at other top festivals like Governors Ball and Rolling Loud, building a strong presence within the live music scene.
The Ghost Sour Punk Lemonade hit 7-Eleven shelves on June 23, 2025, well ahead of the festival’s October 18 date, creating early buzz and driving fans to hunt down the drink. Many festival-goers have shared their efforts online, visiting multiple stores to score the rare cans.
This collaboration stands as a powerful example of how music festivals are merging music culture with exclusive branded merchandise to craft memorable experiences and deepen fan engagement. Expect more creative tie-ins like this in the future as festivals and sponsors innovate their approach to festival merchandising.
Source: r/WhenWeWereYoungFest